alice now at
you can now purchase alice brainstorm, nightcap and happy ending at your local Target. find us in the vitamin & supplements aisle.
meet alice
spreading the power of mushrooms
in the most delightful ways possible
why alice?
We started alice with one clear mission: to create a daily mushroom ritual that is both effective and delicious.
alice gives people what neither the pharmaceutical industry nor supplements have provided: safe, effective consumables that pair long-term benefits with immediate boosts to cognitive functioning. All in one chocolate bite.
backed by science, loved by taste buds
We spent two years working with homeopathic doctors, teams of formulators and chocolatiers to create something powerful and delicious—part of a wellness routine that you can look forward to each day.
a difference you can feel.
Our decadent chocolate supplements combine the best fruiting-body mushrooms with the best nootropics and adaptogens. This union pairs the long-term benefits of mushrooms with the immediate effects of the nootropics, and keeps you on your journey into the delights of fungi. The result: an indulgent daily routine that’s good for you and only gets better with time.
when pharma met food
Founders Lindsay and Charlotte met in 2020 and bonded over their shared passion for food as medicine.
Lindsay, a former pharmaceutical executive, and Charlotte, a media expert and food scholar, were tired of a supplement world dominated by pills, bitter tinctures, unnatural gummies, and clumpy powders. That’s when Lindsay decided to create a product she would want to use every day and started formulating alice in her kitchen in Venice Beach. The two then teamed up to create the perfect blend of medicinal + culinary delights in each bite of alice.