the internet was onto something. now you can find alice IRL at select retailers near you.
find a store near me
it doesn’t just taste good - it’s a biohack. with chocolate, absorption starts instantly and gives you more nutrients with every bite.
sustained health benefits
30+ days to compound
instant gratification
in-the-moment benefits
dark chocolate
it doesn’t just taste good - it’s a biohack. with chocolate, absorption starts instantly and gives you more nutrients with every bite.
mushrooms and adaptogens are the long game. they compound in your system over 30+ days — that’s when the real shift shows up.
nootropics and botanicals work right away. you’ll feel them in the moment - instant gratification.
alice has entered the chat. and the supplement aisle.
the internet was onto something. now you can find alice IRL at select retailers near you.
for deep sleep
learn more about nightcap
for productivity & energy
learn more about brainstorm
for arousal & pleasure
learn more about happy ending
for social elevation
learn more about party trick
for inner calm
learn more about zen-x
coming soonmeet your new favorite aisle find: functional mushroom chocolate made for everyday rituals. *for in-store searches only. remember, assortment will vary by store.
how to use: 1 square daily.
Your new go-to for focus. Brainstorm is a smooth chocolatey bite of flow for mid-day renewal and energy.
cordyceps mushrooms
lion’s mane mushrooms
energy without jittershow to use: 1 square nightly.
Nightcap, a decadent post-dinner bite for a pleasant slide into a calm, restful rendezvous with your bed, without the next-morning grogginess.
mind + body relaxation
reishi mushrooms
zero melatoninhow to use: 1 square daily or 2-3 before a romantic encounter.
Create space for intimacy in your daily ritual. Designed for desire, fun and play. Formulated for sustained libido support and in-the-moment pleasure.
cordyceps mushrooms
for all gendershow to use: enjoy 1-4 squares as the night unfolds.
Party Trick is designed to give you a mood and social boost, with or without the alcohol. Take 1-4 squares throughout the night to ditch the FOMO and the hangover.
interpersonal connection
cordyceps mushrooms
mood boostinghow to use: 1 square daily.
Zen-X is formulated to lower stress and promote a chilled out, stable mood. For that in-the moment “ahhh” and sustained stress resilience.
tremella mushrooms
reishi mushrooms
well-balanced calm
“So many health trends are based on flimsy science, but not alice.
I swear by alice mushrooms.”
“I keep one piece on my nightstand and pop it in my mouth when I awake. I sail into my morning without coffee and work thoughtfully and productively right away.”
“it gives me the energy and drive to get my sh*t done.”
“I look forward to my Nightcap treat each night rather than swallowing a pill. These chocolates provide restful, uninterrupted sleep!”
“I fall asleep faster and I wake up feeling so well rested.”
“I did not know what to expect. Needless to say both my spouse and I are fans! Happy endings all around!”
“four years in and our relationship has never been hotter.”
“The sleep chocolates work great for me and I love the brainstorm when working with a bit of jet lag. I'm able to lock in and function!”
“just one bite and support is on the way.”
“I was skeptical, but these really work. It’s also so nice to have my self care regimen include yummy chocolate!”
potent nootropics
functional mushrooms
plant based
ethically sourced
72% dark chocolateexperience focus, sleep, relaxation, play and party with alice. indulge in daily functional mushroom chocolate supplements and feel the difference.
we add fast-acting herbs and nootropics into every dose of alice to deliver an immediate sensation.*
powerful benefits come from functional mushrooms which are felt over time, not instantly. when incorporated into a daily routine, the nutrients compound in your body and become more effective with sustained use.*
what’s on shelf varies by store, the locator above shows you what’s in yours. the full lineup always ships from us.
stores carry a few. we carry everything.
the females behind the fungi
Founders Lindsay and Charlotte met in 2020 and bonded over their shared passion for food as medicine.
Lindsay, a former pharmaceutical executive, and Charlotte, a media expert and food scholar, were tired of a supplement world dominated by pills, bitter tinctures, unnatural gummies, and clumpy powders. That’s when Lindsay decided to create a product she would want to use every day and started formulating alice in her kitchen in Venice Beach. The two then teamed up to create the perfect blend of medicinal + culinary delights in each bite of alice.
Dosage is slightly different for each product, so check out the details for each one below:
Yes! Our chocolates are meant to be taken daily for 2–3 months to give the functional mushrooms time to build up in your system. When incorporated into a daily routine, the mushrooms' nutrients compound in your body and become more effective (and noticeable) with sustained use.
Never. alice products contain functional mushrooms like Lion's Mane, Cordyceps, Reishi, and Tremella. Functional mushrooms are fully legal everywhere in the world, and are an entirely different category of mushrooms to those that can create a mind-altering experience. So no matter how much alice chocolate you consume, you won't trip or risk failing a drug test.
We have a 'now and later' approach to formulation. The long term benefits come from our functional mushrooms, which are felt over time — not instantly. When incorporated into a daily routine, the mushrooms' nutrients compound in your body and become more effective with daily use.
But we also know that nothing beats instant gratification. That's why we've added a potent blend of active nootropics, herbs, and botanicals to our formulas.
With each chocolate, you may feel some effects instantly (45 minutes after eating), and the biggest impacts after 2–3 months of consistent daily use.
We use 100% legal, functional mushrooms — this means that none of our products contain the compound that makes certain mushrooms mind-altering.
Our mushrooms are regulated the same way as mushrooms you'd buy at the grocery store, so you can take them anywhere in the world with you and they can be treated like any other food item when going through airport security.
We don't have access to conclusive studies performed with people who may have contraindications, are pregnant, breastfeeding, or who have certain chronic health conditions, to be able to make any claims about the safety of functional mushrooms in those circumstances.
Always consult your doctor before making any changes to your health and wellness routine if you have chronic health issues or if you are pregnant.
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