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your favorite daily ritual, now in stores

the internet was onto something. now you can find alice IRL at select retailers near you.

find a store near me
a plastic shopping bag printed with mushrooms, spilling alice chocolate tins and broken squares of dark chocolate

4.9 · 4,693 reviews

the alice formula

it doesn’t just taste good - it’s a biohack. with chocolate, absorption starts instantly and gives you more nutrients with every bite.

a broken bar of alice dark chocolate, each square embossed with a mushroom

mushrooms
+ adaptogens

sustained health benefits

30+ days to compound

nootropics
+ botanicals

instant gratification

in-the-moment benefits

the alice
formula

dark chocolate

it doesn’t just taste good - it’s a biohack. with chocolate, absorption starts instantly and gives you more nutrients with every bite.

meet your on-shelf line up.

alice has entered the chat. and the supplement aisle.

the internet was onto something. now you can find alice IRL at select retailers near you.

  • Whole Foods Market
  • Sprouts Farmers Market
  • Target
  • Walmartcoming soon

find alice near you.

meet your new favorite aisle find: functional mushroom chocolate made for everyday rituals. *for in-store searches only. remember, assortment will vary by store.

store locator

every alice formula, IRL.

be the first to know when alice is on a shelf near you.

the alice family of tins: brainstorm, nightcap, party trick, happy ending and zen-x, with squares of dark chocolate shop discovery set

eat chocolate every day.everyday

how to use: 1 square daily.

brainstorm tin on green moss surrounded by orange flowers and mushrooms

stamina beyond coffee time.

Your new go-to for focus. Brainstorm is a smooth chocolatey bite of flow for mid-day renewal and energy.

  1. day oneproductivity & energy boost
  2. day thirtyflow states & clarity unlocked
  3. month threeattention level support and higher baseline energy.
  • cordyceps mushrooms
  • lion’s mane mushrooms
  • energy without jitters
shop brainstorm

how to use: 1 square nightly.

nightcap tin on blue velvet with purple flowers and pale mushrooms

ditch the melatonin for chocolate.

Nightcap, a decadent post-dinner bite for a pleasant slide into a calm, restful rendezvous with your bed, without the next-morning grogginess.

  1. day onefeel an easier wind down
  2. day thirtyfall asleep easier, wake up more refreshed
  3. month threesleep routine is locked in
  • mind + body relaxation
  • reishi mushrooms
  • zero melatonin
shop nightcap

how to use: 1 square daily or 2-3 before a romantic encounter.

happy ending tin, red, resting in grass with lilac flowers and mushrooms

for playtime, in and out of the bedroom.

Create space for intimacy in your daily ritual. Designed for desire, fun and play. Formulated for sustained libido support and in-the-moment pleasure.

  1. day onesensitivity & arousal boost
  2. day thirtylifted stamina and blood flow
  3. month threedeeper pleasure & enhanced libido
  • cordyceps mushrooms
  • for all genders
  • nine natural aphrodisiacs
shop happy ending

how to use: enjoy 1-4 squares as the night unfolds.

party trick tin, holographic, nestled in green foliage with small white flowerssober friendly

enjoy the party, skip the hangover.

Party Trick is designed to give you a mood and social boost, with or without the alcohol. Take 1-4 squares throughout the night to ditch the FOMO and the hangover.

  1. day oneelevated mood & social energy
  2. day thirtyhigher social stamina
  3. month threemore balanced mood and higher social ease
  • interpersonal connection
  • cordyceps mushrooms
  • mood boosting
shop party trick

how to use: 1 square daily.

zen-x tin, lavender, with orchids, mushrooms and a stack of chocolate squares

say goodbye to “fight or flight”

Zen-X is formulated to lower stress and promote a chilled out, stable mood. For that in-the moment “ahhh” and sustained stress resilience.

  1. day onea wave of calm clarity
  2. day thirtydaily stress and mood support
  3. month threeimproved stress resilience and more balanced mood
  • tremella mushrooms
  • reishi mushrooms
  • well-balanced calm
shop zen-x
Dr. Jennifer Ashton seated on a stool in a white top against a slate grey backdrop

backed by science

Dr. Jennifer Ashton

“So many health trends are based on flimsy science, but not alice.
I swear by alice mushrooms.”

- Dr. Jennifer Ashton

Double Board-Certified OB-GYN, Ivy League Doctor + Nutritionist, alice’s Medical + Nutritional Advisor

what people are saying

  • REVIEW

    “I keep one piece on my nightstand and pop it in my mouth when I awake. I sail into my morning without coffee and work thoughtfully and productively right away.”

    Anne D.verified buyer · brainstorm

  • UGC VIDEO

    “it gives me the energy and drive to get my sh*t done.”

  • REVIEW

    “I look forward to my Nightcap treat each night rather than swallowing a pill. These chocolates provide restful, uninterrupted sleep!”

    Mindy H.verified buyer · nightcap

  • UGC VIDEO

    “I fall asleep faster and I wake up feeling so well rested.”

  • REVIEW

    “I did not know what to expect. Needless to say both my spouse and I are fans! Happy endings all around!”

    Dionne J.verified buyer · happy ending

  • UGC VIDEO

    “four years in and our relationship has never been hotter.”

  • REVIEW

    “The sleep chocolates work great for me and I love the brainstorm when working with a bit of jet lag. I'm able to lock in and function!”

    Kirsten D.verified buyer · everyday duo

  • UGC VIDEO

    “just one bite and support is on the way.”

  • REVIEW

    “I was skeptical, but these really work. It’s also so nice to have my self care regimen include yummy chocolate!”

    Rebecca R.verified buyer · everyday duo

  • potent nootropics
  • functional mushrooms
  • plant based
  • ethically sourced
  • 72% dark chocolate
  • calories per serving
  • less than 1g of sugar

live life to the fullest

experience focus, sleep, relaxation, play and party with alice. indulge in daily functional mushroom chocolate supplements and feel the difference.

instant gratification

we add fast-acting herbs and nootropics into every dose of alice to deliver an immediate sensation.*

a tall alice dark chocolate bar with a sticker reading: made with functional mushrooms, nootropics, and herbs.

sustained benefits

powerful benefits come from functional mushrooms which are felt over time, not instantly. when incorporated into a daily routine, the nutrients compound in your body and become more effective with sustained use.*

the full lineup.

what’s on shelf varies by store, the locator above shows you what’s in yours. the full lineup always ships from us.

get it shipped

stores carry a few. we carry everything.

  • the full lineup - stores only carry a subset
  • a free gift with your first subscription
  • never a shelf gap - it’s always in stock
  • free shipping · cancel anytime
shop the full lineup

meet lindsay & charlotte

Lindsay and Charlotte, alice’s founders, standing together at a table of alice tins

the females behind the fungi

Founders Lindsay and Charlotte met in 2020 and bonded over their shared passion for food as medicine.

Lindsay, a former pharmaceutical executive, and Charlotte, a media expert and food scholar, were tired of a supplement world dominated by pills, bitter tinctures, unnatural gummies, and clumpy powders. That’s when Lindsay decided to create a product she would want to use every day and started formulating alice in her kitchen in Venice Beach. The two then teamed up to create the perfect blend of medicinal + culinary delights in each bite of alice.

questions

A cat sniffing an open tin of alice chocolate on a stack of books beside a candle and a cocktail

feeling
curious?

about alice